Jacek's Blog

Software Engineering Consultant

Book Review: The Phoenix Project

December 19, 2022 book

The Phoenix Project is a novel that has been declared a must-read by many IT executives. It provides smart solutions to the problems that most IT companies struggle with and is at the same time educating to read. What principles does it teach, and where does it fall short?

Book Cover of “The Phoenix Project”

Book & Authors

Link to the Amazon Store Page

The first edition of this book is from 2013, its second version is from 2014, and the third version, which is called the 5th-anniversary edition, was released in 2018. This version of the book is ~350 pages for the main story but contains additional ~70 pages for an excerpt of The DevOps Handbook.

Gene Kim is a multi-award-winning CTO, researcher, and author. His books include The DevOps Handbook, The Visible Ops Handbook, and Visible Ops Security.

Kevin Behr is the founder of the Information Technology Process Institute (ITPI) and the general manager and chief science officer of Praxis Flow LLC. He is also the co-author of The Visible Ops Handbook.

George Spafford is a research director for Gartner. His publications include articles and books on IT service improvement, as well as co-authorship of The Visible Ops Handbook, and Visible Ops Security.

Content and Structure

Main Protagonist Bill Palmer

In this novel, the three gentlemen tell a story about DevOps and organizational change. Practically everyone who works in IT will recognize the situations depicted in the book. In 1984, Dr. Eliyahu M. Goldratt published the book The Goal, which is a novel about bottlenecks in old-school manufacturing processes. It seems like the Phoenix Project as a book is strongly inspired by this one: The Goal was about optimizing production plants and The Phoenix Project is about optimizing IT “plants”, so to say.

I will introduce only the from my point of view most important three figures out of twelve from the book:

The story is told from the perspective of the protagonist Bill Palmer and begins like this:

Bill is an IT manager at Parts Unlimited. It’s Tuesday morning, and on his drive into the office, Bill gets a call from the CEO. The company’s new IT initiative, code named Phoenix Project is critical to the future of Parts Unlimited, but the project is massively over budget and very late. The CEO wants Bill to report directly to him and fix the mess in ninety days or else Bill’s entire department will be outsourced.

Board Candidate Erik Reid

In the middle of all the turmoil that Bill experiences, he is asked to take time to meet Erik Reid, who is also described by other figures in the book as a mysterious tech hotshot. At first, Erik seems forced upon the protagonist, with no obvious specialty other than forgetting everyone’s names all the time. Bill does not get why Erik is invited to become a board member. Their interaction begins with strange homework that Erik gives Bill, like finding out what “the four types of work” are and calling him afterward. Erik seemingly knows a lot about optimizing IT organizations, but he lets Bill find out most of it by himself instead of just explaining it. This way he initially comes across as some complacent and self-imposed version of Mr. Miyagi. Over the rest of the book, he proves to be a helpful genius and a great mentor to Bill. With Erik’s help, he learns to use his new to get the chaos under control.

Brent Geller is mentioned in the second chapter when some huge infrastructure outage occupies a whole department. Bill describes Brent to the reader:

Super 10X Engineer Brent Geller

He’s always in the middle of the important projects that IT is working on. I’ve worked with him many times. He’s definitely a smart guy but can be intimidating because of how much he knows. What makes it worse is that he’s right most of the time.

Throughout the story, Brent presents himself as the bottleneck of the entire organization. Due to his outstanding competence and knowledge of the company’s software and systems, practically nothing gets done without him. This did not happen intentionally - it just ended up like this.

On the one hand, you want to have employees like Brent, because they are enormously productive. On the other hand, you don’t want to depend too much on individual employees like that, because this drives up your bus factor. As multiple bosses have direct “access” to Brent, he seems like a shared resource. The organizational problem with this is that he is seriously overcommitted because there is no overarching plan/control of his time availability. It even gets worse over time as he is pulled into every new emergency that happens over time, which involuntarily makes him a full-time firefighter. But he also never says no, because he is not the boss and may be too nice a person.

The problem with Brents in companies has a striking similarity to the priority inversion problem that brought down the Mars Pathfinder project. (Which is also mentioned in the next book review) Throughout the book’s story, the Brent Problem is solved by meticulously controlling Brent’s schedule and protecting it and him from unauthorized external influences.

While Bill and Erik form the team that conveys the book’s main principles to the reader, Brent embodies all the firefighting in IT companies. Their interplay with all the other characters (which also are very original and recognizable from what you know from other IT organizations, especially the CISO John Pesche) is exciting to read, but let’s continue with the principles that the book teaches.

The Four Types of Work

The four types of work that Erik teaches Bill are inspired by Dr. Eliyahu M. Goldratt’s Theory of Constraints. This theory’s main point is that to increase the throughput of a system, its constraints (bottlenecks) need to be identified, and then everything needs to be subordinated to the task of removing them. All other efforts that don’t concentrate on removing actual constraints are futile.

The book slightly deviates from this school that stems from manufacturing to fit its learnings into the world of modern IT organizations, which share some but not all problems, or not the same way, with manufacturing organizations (storage costs are for example not something that a software organization must optimize away). It takes nearly the first half of the book for Bill to identify the four types of work that Erik asked him for. The four types as presented in the story are:

Business Projects

Business initiatives, most of the development work. The main reason for companies to even exist.

IT Operations Projects

IT Operations exist to support the Business. They are not an end in itself, but end up being so complex that they make practically every big company an IT company compared to how many employees are hired to operate IT infrastructure and projects.

The exact amount of business and IT operations projects is often not properly tracked.


Changing and updating processes and (infra)structure is another type of work. The tasks of maintaining the normal business of some big infrastructure and the task of changing something in it are most of the time contradictory because it is hard to find ways how to do both at the same time. Changes are typically strategic and proactive.

Unplanned Work

Unplanned work is urgent firefighting that keeps organizations from reaching their goals. Technical debt is the main driver behind it. Unplanned work hinders employees from keeping up with planned work, because of the exceptional urgency that it has, e.g. before release deadlines. Erik mentions anti-work as another synonym. Unplanned work is tactical and reactive.

In chapter 19, Eric Reid explains the impact of unplanned work:

“Unplanned work has another side effect. When you spend all your time firefighting, there’s little time or energy left for planning. When all you do is react, there’s not enough time to do the hard mental work of figuring out whether you can accept new work. So, more projects are crammed onto the plate, with fewer cycles available to each one, which means more bad multitasking, more escalations from poor code, which mean more shortcuts. As Bill said, ‘around and around we go.’ It’s the IT capacity death spiral.”

This categorization is simple to follow and to adapt your organization to. If we look at a snapshot of an organization in good times, we would just need business projects because these earn the money, and the IT projects enable/support the business. When everything goes well, no changes are needed because there is no unplanned work. But of course, times change, markets change, etc., and after some scaling up and down structures cease to work correctly which creates unplanned work and the need for change.

The Three Ways

The three ways reminded me a lot of the ideals and principles that I learned earlier from reading the Toyota Production System (TPS) Book by Taiichi Ohno. This is not completely surprising as Toyota developed its ideas of optimized manufacturing after world war 2. In the 80s, they were so efficient that the world started copying their ideas. I will add some insights from the TPS to the learnings from the book to show the overlap and practicality of the ideas.

Erik’s adaption of how to adapt the constraint theory on IT in three ways (/steps) looks like the following:

1.) Flow

By flow, the book means the flow of value produced by the software, which originates in development and “moves” to operations. Customers wish for new features and bug/security fixes all the time. Maximizing this flow means increasing the throughput and decreasing the wait times (latencies) for such. This flow is increased by making work in progress (WIP) visible and then reducing batch sizes and work intervals, and enhancing the quality and defect prevention. With this global goal in mind, every value-adding stage that passes deliverables downstream to the next stage has to perform such optimizations.

At this point, this reads like a description of Kanban: Supervisors write work packages on cards and move them between columns that indicate that something is planned, work in progress (WIP), or done. At the same time, the amount of cards in the WIP stage is kept at a minimum.

A Kanban Board to visualize WIP at a Toyota production plant (source)
2.) Feedback

The second way is all about the defect prevention that was mentioned in the first way, and the resolving of bottlenecks/constraints. The earlier defects are detected, the faster and cheaper they can be fixed. (Ever heard of Shift-Left?) For this reason, the organization must be built in a way that enables early defect detection. As soon as a defect is detected, instead of finding the one to blame, the organization must concentrate on the opportunity to learn from the defect and optimize the flow to prevent it from happening again.

In Toyota production facilities, this is called Andon: Whenever a defect is found (or an accident happens), workers would pull the Andon Cord which immediately stops the assembly line and signals one of many numbered light indicators on an Andon board. A supervisor would then rush for assistance to find out how to resolve the problem and prevent it in the future. (Which sometimes results in small fixes, sometimes in going up the organization hierarchy to find more involved solutions)

An Andon board at a Toyota production plant (source)

Workers are typically incentivized to keep the throughput of their assembly line maximized. At first sight, this incentive contradicts the other incentive to keep the quality high if this means stopping the assembly line from time to time. This might be reminiscent of programmers who are encouraged to create as many “green” (finished) JIRA tickets as possible per sprint in a hurry, which keeps them from stopping from time to time what these are actually used for and how to think better in terms of quality increase and defect avoidance.

When automatic production machines/robots are enhanced with automatic quality checks, this is called Jidōka (Autonomation). The equivalent of this in software engineering is unit- and integration tests that are executed after every little change. These can (but in many companies don’t) act as quality gates that need before some code change is merged into a release-relevant branch.

Creating fast feedback is critical to achieving quality, reliability, and safety in the technology value stream. The challenge is to balance the seemingly contradictive mix of incentives: On the one hand, workers shall work quickly to produce high throughput. On the other hand, they shall take some time to look out for defects and interrupt production if they find any. This combination is achieved by distributing responsibility for quality over all the links in the production chain.

At Google, you can find this principle embodied by The Beyoncé Rule, which says “If you liked it, you should have put a CI test on it” - or more formally:

“If a product experiences outages or other problems as a result of infrastructure changes, but the issue wasn’t surfaced by tests in our Continuous Integration (CI) system, it is not the fault of the infrastructure change.”

The comparison with production facilities lags a little bit because the factory optimization theory does not directly map to how software engineering works: The output of a factory worker is assembled parts, while the output of a software developer is changed software (which resembles blueprints).

3.) Continual Learning and Experimentation

The third way is about creating an organization with a culture of continual learning and experimentation. The book argues that high-performing operations require and actively promote learning, with workers performing experiments in their daily work to generate new improvements. (Remember the review of John Ousterhout’s book “A Philosophy of Software Design” that says that code should be designed twice?) The third way can only be achieved by companies that create an atmosphere in which workers feel safe to experiment, speak up, and suggest changes.

In the Toyota Production System, continuous improvement culture throughout the whole company from the CEO to the line worker is called Kaizen. As an electrical engineer, this way of looking at an organization reminded me of the Systems Theory lectures at university and Cybernetics literature.

Interpretation and Opinion

During my career, I felt intrigued by ideas/schools like Scrum, agile, Kanban, Extreme Programming, etc. because they promise a cure for many problems that IT companies have, but the real-life adaptions that I have seen in most companies were rather underwhelming. It does not seem like you can get a few employees a Scrum certification, use Kanban boards in JIRA and that’s it. For that reason, I decided to delve deeper into this topic, and find the original literature behind it, which ultimately led me to read the book about The Toyota Production System. That was an eye-opening experience because reading the original literature empowers one to assess the value behind all the structures and processes better in relation to the big-picture outcome that they shall achieve. Today I know that most companies simply do it wrong, mostly by cargo-culting what the latest books say without having understood completely what they are aiming for.

Much later, I read the Phoenix project and got to know the Theory of Constraints that it refers to. Due to this order, I got the impression that the theory of constraints is kind of a rebranding of the learnings from the TPS, as they are so strikingly similar.

However, no one in IT companies ever reads TPS, but the Phoenix Project has been a confirmed must-read by many in the IT industry. Being an impactful book that motivated many professionals to change things for the better, it proved its value in the book market to me. Not to forget that it was so much fun to read because it’s a novel and not a boring textbook (which is another reason for its popularity)! The fact that it is a novel that explains it at a high level also brought many managers and deciders to read it, and finally adopt the right mindset on how to tackle IT.

Looking at the four kinds of work, I experienced that many employees confuse change control with unplanned work. In the last few years, I have seen Phoenix-Project-educated employees fighting some change work because they were clogged with unplanned work, claiming that the change project is unplanned work. Many employees would jump on piles of unplanned work without reflecting that this is the thing they need to fight (or believing that it’s hopeless to try) - this is priority inversion at work. It seems like it is not trivial for many to change perspectives just by reading a novel.

This confusion was sometimes due to the fact that you can’t ask someone to change something without reducing the burden of meeting deadlines from them at some other point. It happens a lot that managers try to keep the machine running and don’t dare to relieve some resources from firefighting to make them available for strategic change. But even if they do, organization structures often defend against change. Just handing out the Phoenix Project to people without further moderation is not enough, with all the misunderstandings that I have seen.

Looking at the three ways, it’s clear that the first two are mostly technical challenges. Most companies do not keep up well, but fixing that is “just” a technological challenge that a company can put their smartest employees and best managers on. It is a matter of priority, resources, and the right technology. Throw away your waterfall planning and stateful asynchronous testing pipelines. Replace it with proper processes and synchronous quality barriers. I am happy to help: Let’s schedule a meeting and look at it together.

The third way seems to be the hardest one because it is not technical but purely about the social part of organizations: Organizations consist of humans which sometimes hoard information, withhold it for political reasons, and/or distort it to look better. Some feel insecure (Especially among IT jobs, the impostor syndrome seems widespread) and just try to keep their job. The majority of employees are not bursting with motivation for performance and desire for change, but are happy to find a defined list of tasks that they can complete every week and in return feed their family and pay off their house mortgage. Many just want to secure their jobs and income by showing up in the morning, following all the rules, signing off in the late afternoon, and making sure that they did not do anything wrong. There is nothing wrong with such an attitude - but it also does not model the self-reflective and improvement-hungry worker that the Toyota Production System and Theory of Constraints are asking for.

On the other side, organizations are often managed by strict processes and rules, and trying to change them can result in punishment. In many companies, the best way to make a career is to not do anything wrong. So in between all the average employees, the ones who stand up for change might be trimmed down by the org.

Both the TPS and the third way envision an organization that consists of a majority of self-thinking and motivated workers who like to experiment - but without experimentation being an explicit task and instead more an implicit part of every workday. (This sounds like the strategic programmer from John Ousterhout’s book)

The majority of humans are not like this. After looking at our school system, it’s not surprising: People spend ten to twenty years of their early life in school and university (For me it was 13 years of school, three for the Bachelor’s and two for the Master’s degree - close to 20 years!). At school, you learn that you are successful when you say what the teacher wants to hear, and your answers must fit in the boxes of the exam paper (or worse, you must check one of the four options given in a multiple-choice test). If you had some teachers that were not like this - good for you - but it’s not the experience of the majority. It does not get much better at university, which is more difficult but success still equals giving the right answers and results in exam papers. Trying something new and doing it differently than others did before is not part of the education system, which teaches conformity above everything else. (In the next book review, we will see what this has to do with the Overfitting Problem.) To put it bluntly: Our school systems produce employees who expect their tasks to be given in tickets that are presented like exam questions and which are not to be questioned themselves regarding the task, the deliverable, or the method. This way to look at it is especially interesting when looking at famous college/university dropouts who were successful because they did not walk the intended paths (Bill Gates, Mark Zuckerberg, Steve Jobs, etc.).

The remaining challenge for IT leaders of organizations is to find out how to empower the minority of employees that show motivation for change, experimentation and improvement before they are trimmed down by the rest of the organization, or before they quit to launch their own business. All the TPS/Theory of Constraints ideas need to be taken on by those. The organization (and the part of the org which does not care about change or even fights it) must give them enough room.


Although I typically don’t read novels, I was not able to put this one down until I finished it! The characters and the development around them are very relatable. It was exciting to see the protagonist go through a lot of trouble and frustration but then finally pick up on a great success path. The name Brent has become a synonym for human constraints in the company I worked at in the last few years.

The idea to model a business with the three ways and divide the different kinds of work into four categories makes sense. It is just a model, and no model is ever a silver bullet that fits everywhere, but I found this way to look at the structures and processes of an IT company very convincing. The underlying ideas are very old but they are rebranded in a way that helps IT specialists apply them in their world. The vocabulary also helps in convincing others.

This book is another must-read, but only for those who haven’t read the primary TPS literature, or for those who simply prefer fun-to-read novels.